Blue Peter Logo

The world's longest running children's TV show. First broadcast in 1958, Blue Peter continues to inspire a new generation of children and helps them adopt a 'have-a-go' attitude to life. To reflect this, IC Innovations has designed a range of gifts with the BBC which encourages children to develop new skills, engage in new activities and gain an understanding of the environment around them. Build it, bake it, sail it, fly it!

  • The programme celebrates its 60th Anniversary in 2018
  • Over 20,000 letters received from viewers each month!
  • Target consumer age range: 6-12 years
  • Over 150,000 viewers each week
  • Gifts intended to inspire children to make, create, explore and learn

Blue Peter word marks and logos are trademarks of The British Broadcasting Corporation and are used under licence. © BBC Worldwide Ltd.